CordMagic comes from a combination of two roots, Cord and Magic. Cord is derived from umbilical cord, which is rich in primitive stem cells that provide nutrients at the beginning of life; Magic implies a change in power.Ke Meimei Chinese is a transliteration from CordMagic. “Ke” shows the brand's adherence to scientific truth. “洱” comes from the awe of the natural landscape of nature. “美” comes from Ke Yimei's continuous exploration and pursuit of the original beauty. .CordMagic is a high-end anti-aging skin care brand under the umbrella of Enlighten Holdings Co., Ltd., with the concept of “new way, eternal way”, with the goal of rejuvenating the skin from the inside out and self-driving.