Any Challenges while creating this watch band?
The biggest challenge is also one of our brand’s strengths. Unlike most brands that use the Apple Watch connectors made for leather and rubber straps and then just cheaply attach easily sourced steel watch bands on them, we go to a lot more trouble and effort to make custom connectors for each of our designs. This gives our bands a fully integrated look that not only makes the bands look much nicer, but they also make the Apple Watch look whole when you use one of our bands on it. Our custom connectors just make it look like a part of the Apple Watch, not an after-market attachment to it.
But therein lies the challenge, because it’s such an intricate component to do well. If it’s off by 0.05mm in key areas, it won’t fit or it’ll be too loose. There are a lot of key locations and radii where it needs to be perfect, and it’s definitely not easy to do. That’s probably why most brands don’t bother and just use the leather strap connectors that you can buy off many B2B websites. Add to this challenge the fact that aluminum shrinks when you anodize it (with more shrinkage with increased duration in the anodisation baths), and you then have another variable to deal with in getting a great fit to the Apple Watch. This added a whole new level of challenge that we had to overcome compared to our steel connectors.
We go to incredible lengths to make the bands as perfectly as we can. For instance, we experimented with different drop angles on the connector link so that it would fit the majority of users (we settled on a 10° drop but tried 12°, 14° and 16° as well). We designed and developed a proprietary adjustment tool that’s easy to use so that customers could potentially adjust it right out of the box without having to go to a watch shop; most watch brands don’t even do this. And to facilitate the adjustment, we use custom concave capsa pins so that the user could find the pins more easily when adjusting the band, thereby avoiding unnecessary scratching (while searching for the holes). Again, most watch brands wouldn’t spend the extra cost to make these pins concave at the tips.